
From Burgundy to Japan
Wine is far more than a beverage.
Every glass reflects the land, the climate, the philosophy of its grower, and a culture that has been passed down through generations.
Since 2003, I have been based in Burgundy, France, where I worked alongside winegrowing families in the vineyards and cellar, taking part in every stage of wine production while experiencing life as part of a domaine.
Those years gave me far more than technical knowledge. They allowed me to understand the values, traditions, and human stories that shape Burgundy wines.
Today, drawing on those experiences and long-standing relationships with winegrowers, I work to connect France and Japan through writing, speaking, wine business, and the sharing of knowledge about French wine.
My goal is not simply to introduce wines to the Japanese market.
It is to build lasting bridges by conveying the culture, philosophy, and people behind every bottle.
Kaori ISHIGURO
French Wine Media & Wine Business
Based in Burgundy, France, since 2003.
Having worked alongside Burgundy winegrowing families in the vineyards and winery, I have spent more than twenty years building bridges between French producers and the Japanese market.
Today, I am the Founder and CEO of BELLEVUE FRANCE, supporting wine business development between Burgundy and Japan, and the founder of WINE no KAORI, a brand dedicated to sharing the culture, knowledge, and value of French wine.
Combining first-hand experience, trusted relationships with producers, and international business expertise, I work to communicate the richness of French wine from multiple perspectives.
Activities
WINE no KAORI
Founder of WINE no KAORI, a brand dedicated to sharing the culture, knowledge, and value of French wine.
Through articles, interviews, and field reports, I provide first-hand insights into Burgundy's vineyards, winegrowers, climate, terroir, and wine culture for Japanese audiences.
Wine Business
Founder and CEO of BELLEVUE FRANCE.
Supporting long-term partnerships between Burgundy producers and the Japanese market through market development, brand positioning, export support, and business consulting.
Writing
Contributor to magazines and online publications.
My work focuses on conveying not only wines themselves, but also the people, traditions, and cultural heritage that give them meaning.
Speaking
Speaker at universities, wine institutions, and corporate seminars.
Topics include French wine, Burgundy, the Japanese market, and international wine business, all based on practical experience in the field.
Selected Experience
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15 years as an International Flight Attendant with Japan Airlines (JAL)
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Completed the Oenology and Wine Tasting Programme at the University of Bordeaux
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Licence Professionnelle, University of Burgundy
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Based in Burgundy, France, since 2003
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Worked at a family-owned Burgundy domaine, gaining hands-on experience in viticulture and winemaking before taking responsibility for international business development, exports, market development and brand strategy
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Participated in Étienne de Montille’s wine project in Hokkaido, Japan
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Managed institutional relations and coordination for the Hokkaido project, working with the Hokkaido Government, City of Hakodate, Embassy of France in Japan, Hokkaido Bank and Hokkaido University, among other public, financial and academic institutions
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Coordinated an official study visit to France for a delegation of Hokkaido Assembly members
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Founder & CEO, BELLEVUE FRANCE
Selected Clients & Publications
Speaking
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JTB Corporation
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Toyota Motor Corporation
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NUCB Business School
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Bunka Fashion College
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Waseda Business School
Publications
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Kateigaho
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WANDS
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WINE no KAORI
Qualifications
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Bachelor of Laws (LL.B. 1994)
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Certified Sommelier, Japan Sommelier Association
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Senior Sommelier, Japan Sommelier Association
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University of Bordeaux – Wine Tasting & Oenology Programme
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University of Burgundy – Licence Professionnelle
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Chevalier of the Confrérie des Chevaliers du Tastevin
Philosophy
With Integrity, Grace, and Respect.
Wine connects people.
It connects cultures.
It carries history from one generation to the next.
Living in Burgundy and working alongside winegrowing families has taught me that every bottle tells a story far beyond what is in the glass.
My mission is to share those stories faithfully, helping build meaningful and lasting relationships between French producers, the Japanese market, and everyone who appreciates the cultural richness of wine.
